Oliver Edwards,

Product Design

About

Resume

Archive

Setting vision for the .com product roadmap

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I'm Oliver — 10+ years Ui design experience, team leadership, and embracing the Ai design revolution.

Years’ experience

Driving product strategy and design across e-commerce.

Products shipped and features improved

Consistently delivering measurable business impact.

Built and led high-performing design teams

Consistently delivering measurable business impact.

“Oliver just has this way of making tricky stuff feel simple. His design eye is spot on and he leads without fuss.”

Chief Technology Officer

Experience

Icon

Digital Product Design Director

ME+EM ↗

2022 – 2025

Built and led two in-house agile design squads, reporting to the CTO, through 200%+ growth at a leading D2C womenswear brand.

Digital Product Design Director

ME+EM ↗

2022 – 2025

Built and led in-house x2 agile product design squads, reporting to the CTO, for the fastest growing womenswear D2C brand.

Ui/ Visual Design Lead

Matchesfashion

2015 – 2020

Led end-to-end design projects across web and iOS mobile app, scaling a multidisciplinary design team of 16+. Rapidly promoted

View Resume

Skills

User Experience • User Interface

Interaction • Prototyping • Design Systems

Accessibility User Testing Ai

Oliver Edwards,

Product Design

About

Resume

Archive

Setting vision for the .com product roadmap

View project

I'm Oliver — 10+ years Ui design experience, team leadership, and embracingthe AI design revolution.

Years’ experience

Driving product strategy and design across e-commerce.

Products shipped and features improved

Consistently delivering measurable business impact.

Built and led high-performing design teams

Consistently delivering measurable business impact.

“Oliver just has this way of making tricky stuff feel simple. His design eye is spot on and he leads without fuss.”

Chief Technology Officer

Experience

Icon

Digital Product Design Director

ME+EM ↗

2022 – 2025

Built and led two in-house agile design squads, reporting to the CTO, through 200%+ growth at a leading D2C womenswear brand.

Digital Product Design Director

ME+EM ↗

2022 – 2025

Built and led in-house x2 agile product design squads, reporting to the CTO, for the fastest growing womenswear D2C brand.

Ui/ Visual Design Lead

Matchesfashion

2015 – 2020

Led end-to-end design projects across web and iOS mobile app, scaling a multidisciplinary design team of 16+. Rapidly promoted

View Resume

Skills

User Experience • User Interface • Interaction • Prototyping • Design Systems • Accessibility User Testing • Ai

Oliver Edwards,

Product Design

About

Resume

Archive

Setting vision for the .com product roadmap

View project

I'm Oliver — 10+ years Ui design experience, team leadership, and embracing the Ai design revolution.

Years’ experience

Driving design and product strategey across e-commerce.

Products shipped and features improved

Consistently delivering measurable business impact.

Built and led high-performing design teams

Creating design systems, mentoring talent, and embedding design culture that scales.

“Oliver just has this way of making tricky stuff feel simple.

His design eye is spot on and he leads without fuss.”

Chief Technology Officer

Experience

Icon

Digital Product Design Director

ME+EM ↗

2022 – 2025

Built and led two in-house agile design squads, reporting to the CTO, through 200%+ growth at a leading D2C womenswear brand.

0-1 Product Design | Design Lead

Self Employed

2020 – 2022

Partnering with both emerging independent brands and established market leaders, to deliver 0-1 product and visual design and development solutions.

Ui/ Visual Design Lead

Matchesfashion ↗

2015 – 2020

Led end-to-end design across web and iOS app, rapidly promoted while scaling a 16+ creative team. Experienced full business journey from £75m revenue to £400m and founder exit.

View Resume

Skills

User Experience • User Interface • Interaction • Prototyping • Design Systems • Accessibility User Testing • Ai